THE UGLY TRUTH ABOUT "WEAR ONCE" FASHION
- Marie Richards
- Oct 10, 2025
- 2 min read
WHY BUY WHEN YOU CAN GO FROCK YOURSELF!
Ladies, let’s face it — buying a $600 dress to wear once (okay, twice if you’re really pushing it) is not only brutal on your credit card, it’s brutal on the planet. Globally, fashion is spitting out over 100 million tonnes of textile waste every year. And here in Australia? We’re tossing more than 200,000 tonnes of clothes into landfill — with each piece worn an average of three measly times.

"Three wears. Two landfills. One broke babe. Go Frock Yourself instead."
ENTER: CIRCULAR FASHION - THE GLOW-UP WE NEED
Circular fashion is all about sharing, renting, re-wearing, and giving clothes the long, fabulous lives
they deserve. Instead of buying to ghost, you rent, return and let another queen shine. It’s eco-
conscious, wallet-friendly, and way sexier than the landfill alternative.

“Rent. Wear. Return. Repeat.” in bold, pink neon GFY style.
HOW GO FROCK YOURSELF MAKES IT EFFORTLESS (and FABULOUS)!
We’ve built Go Frock Yourself around making circular fashion a no-brainer:
Credit card holiday: designer gowns without the panic attack.
Eco-conscious glam: save the planet while serving looks.
Infinite wardrobe upgrades: never be caught dead in the same frock twice.
Confidence guaranteed: red carpet, weddings, cocktail nights — we’ve got your
weapon of choice.

“Luxury doesn’t have to cost the earth — literally.”
BE THAT WOMAN IN THE ROOM
When you rent, you’re not just making a smart choice — you’re making a statement. Circular fashion says:
I care about the planet.
I care about my bank balance.
And I look bloody fabulous doing it.
So, don’t stockpile gowns like dust-collecting trophies. Be bold. Be fresh. Be the woman who
always shows up in the perfect frock and leaves behind a smaller footprint.
READY TO JOIN THE MOVEMENT?
Your next head-turning moment is just a rental away. Circular fashion is here, it’s chic, and it’s not
going anywhere.
So… what are you waiting for? It’s time to GO FROCK YOURSELF.


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